The specialist platform Drizly never became.
Retailer relationships the national platforms can't replicate at scale.
Get in touchPurpose-built beats bolted-on, every time.
Compliance-first, not compliance-bolted-on
General platforms treat alcohol as an aftermarket add-on. Age verification, dram shop exposure, and retailer licensing get handled as afterthoughts. Umpire builds compliance into the foundation from day one.
A gap the giants left open
Drizly proved the demand, then Uber folded it into a general delivery platform that wasn't purpose-built for alcohol, and shut it down. Reno is too small for Uber Eats or DoorDash to prioritize right now. That's our window.
Technology intermediary, not the seller
Umpire never takes title to, possession of, or ownership interest in any product. Licensed retailers hold the liquor license and the point-of-sale liability. We connect retailer, courier, and customer.
Subscription revenue, aligned incentives
We earn no transaction fees. Revenue comes from subscriptions, so our incentive is a reliable, compliant platform retailers want to stay on, not squeezing every order.
Two proving markets, then a repeatable playbook — the same discipline Drizly used.
Drizly launched in Boston in 2013, reached roughly 20 cities by the end of 2016, and more than 40 by 2019, before scaling past 1,600 cities post-acquisition — staying asset-light the entire time, never holding inventory. Umpire mirrors that discipline: retail and courier partners carry fulfillment, Umpire owns the technology, the brand, and the customer relationship.
Reno-Sparks / Washoe County
The proving ground. Compliance, courier recruitment, and retailer agreements validated in one county before anything scales.
Las Vegas & surrounding areas
Same infrastructure, same playbook, sized up for tourism and event demand — a configuration exercise, not a rebuild.
Next market, evaluated on merit
No new geography — including candidates like Flagstaff, AZ — gets built until the two-market system is proven replicable.
Figures are a directional model built on current tier pricing and a 60/30/10 subscriber mix assumption — they show the shape of the curve, not a guaranteed outcome. One-time Umpire Access orders and overage fees are additional upside not reflected above.
A phased, risk-managed rollout.
Legal & Compliance
Entity formation, municipal licensing, financial infrastructure.
Digital & Testing
Website, dispatch rails, and a friends-and-family beta run to find early routing issues.
Fleet & DOT Setup
DOT clearance, first delivery vehicle, and a plan to scale the fleet as routes stabilize.
Go-To-Market
Secure baseline client volume, then expand distributor coverage and stress-test operations.
Reinvest & Tech
Route early revenue back into the business, build financial credibility, fund the proprietary dispatch app.
Long-Term Scale
Standardize SOPs, build autonomous local teams, and replicate the model in new territories.
Want the full picture?
We're happy to share the complete strategic overview, team background, and current milestones in a direct conversation.
Email us to talk